Hetrick-Martin
LSM teamed up with the Hetrick Martin Institute, home of the Harvey Milk High School, to create an authentic, positive campaign and take a stand against bullying. To engage a passionate community of international supporters, we worked with UK pop group Erasure on the re-release of their hit song, A Little Respect. Proceeds from the track, video and merchandise were donated to HMI, which is the oldest and largest LGBTQ youth services organization in the United States.
